Range merchandising remains a core skill and component in delivering your customer proposition and the driver for increasing sales, profit and growth. Organisations that invest in developing their range merchandising processes, planning and performance management tools are often those who recognise these key elements. Understanding that this process directly connects and enhances the overall customer experience. Good “on-shelf merchandising” clearly communicates your product offer, product hierarchy, price and value in an engaging and interactive way with your customer. Your products are the main reason your customer is in store. The most effective range merchandising solutions bring them to life creating positive on-shelf customer experience, in this way stimulating greater customer understanding of your offer, confident product selection and ultimately that important purchase.
Harvesting Low Hanging Fruit.
Strong visual merchandising techniques really do have a powerful impact on the store environment and the customer experience. Even without adjustments to range or price, good product merchandising can deliver double digit growth figures from the fixtures, simply by the correct arrangement of products and price communication. At Sigma, we have experience in working across multiple retail sectors in large, medium, and small store formats. Our team of range merchandising experts understand first hand the importance of delivering high quality on-shelf merchandising solutions for retail organisations. Our reference to providing “merchandising solutions” is precisely that, helping you understanding and create the best combination of systems, process, software, information and skills to deliver the merchandising results for your organisation.
Good range merchandising communicates with your customer.
The expectations from your range merchandising process should be clear and measured for Improvement. These should include the following requirements for all layouts:
♦ An increase in sales performance, on shelf L4L sales.
♦ Clearly defined product groups and range strategy.
♦ Minimum configurations, aligned to your blueprint strategy.
♦ Visually pleasing, colourful, interesting and exciting.
♦ Simple to understand and easy to shop for the customer.
♦ Robust, retains structure even under rigorous shopping conditions.
♦ Efficient to merchandise, and maintain at store level.
♦ Stock efficient, correct alignment between on-shelf space and product.
♦ Visually and operationally aligned to your replenishment strategy
♦ Communicates brand, pricing strategy and customer information.
♦ Agreed, signed off and supported by all parties.
Simplifying the Complex.
With busy merchandising schedules and a demanding retail business to support, when and where do you start with such a complex issue? This is where we can help you simplify the complex and provide the resource required to make change happen. We can provide you with an assessment of your range merchandising process from an operational efficiency and effectiveness perspective. Using the Sigma techniques and process, that we have developed, we can assess of your current on-shelf performance (sales and profit performance at product, metre, range and category level) and help you understand the opportunities and requirements for improvement. We examine the current on-shelf merchandising delivery, alignment to range strategies, layout planograms and your blueprint process to define the best operational process and systems for your merchandising teams.
Merchandising is over 90% of your customers visual in store experiences.
The Sigma process provides you with a full review of your range merchandising process with recommendations on how to improve operational process and increase sales and profit.
We can help you on all aspects of improving your merchandising delivery from operational process, software and technology, management information, departmental structures and customer insight. We can help you design or refine your merchandising strategy and even deliver our ‘Merchandising Masterclass’ training, to providing your merchandising team with the skills and expertise to bring your on-shelf product to life. Developing the best merchandising process for your business is without doubt on of the single biggest competitive advantages any retailer can invest in. Over the years we have helped leading retailers implement theirs, we would be happy to help you realise yours.
Give us a call to find out more about how we can help you.
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